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GOALS

BUSINESS GOAL

RECRUIT AND RETAIN

The best students to Annenberg, producing leaders across the international media sphere and ultimately generating value back to all Annenberg programs

ANNENBERG AS A BRAND

Annenberg improves USC's brand and USC improves Annenberg's image

COMMUNICATION GOALS

Enhance Willow Bay's presence and interaction with students 

Enhance
Visibility

Present the media center as a place for all Annenberg students

Change
Perception

Increase the perceived value

of the Annenberg degree

Increase
Value
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