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GOALS
BUSINESS GOAL
RECRUIT AND RETAIN
The best students to Annenberg, producing leaders across the international media sphere and ultimately generating value back to all Annenberg programs
ANNENBERG AS A BRAND
Annenberg improves USC's brand and USC improves Annenberg's image
COMMUNICATION GOALS
Enhance
Visibility
Enhance Willow Bay's presence and interaction with students
Change
Perception
Present the media center as a place for all Annenberg students
Increase
Value
Increase the perceived value
of the Annenberg degree
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