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GOALS
BUSINESS GOAL
RECRUIT AND RETAIN
The best students to Annenberg, producing leaders across the international media sphere and ultimately generating value back to all Annenberg programs
COMMUNICATION GOALS
Enhance Willow Bay's presence and interaction with students
Enhance
Visibility
Present the media center as a place for all Annenberg students
Change
Perception
Increase the perceived value
of the Annenberg degree
Increase
Value
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